Search Engine Optimization Blog - NewSunSEO - New York

Keep the Blog Conversation Going

If you have a business blog, you already know that comments and conversation are your blog’s bread and butter; without them, your blog will quickly become stagnant and your readers disinterested. Ultimately, the goal of a good blog is to keep interaction with your readers high, and to encourage dialogue, feedback, and comments. But how [...]

Search Engine Marketing Trumps Yellow Pages

A new study has revealed that print yellow pages are no longer the main way customers seek local information. The internet (through search engines, local directories etc.) is now the top way consumers look for local information.
The study, conducted in July 2008 by TMP Directional Marketing, was a follow up to a similar study performed [...]

How Blogging can Improve your Sales

Once upon a time, blogs were little more than online diaries for ordinary folks to have fun with. Oh, how far we have come. Today, blogs are rapidly becoming powerful marketing tools, and more and more businesses are realizing that, just like websites years ago, a business blog is essential if you want to have [...]

Tips to Building Links for your Website

When it comes to increasing web traffic and optimizing your website for search engines, external links to your site are the key. In general, the more websites that link to your site, the better. But first, it’s important to know the basics about links.
A link is simply a means of navigating from one webpage to [...]

Google Page Rank and Using PR Sculpting To Improve Your SEO Strategy

The practice of Google PageRank (PR) Sculpting has been gaining a lot of momentum but remains a highly debated topic. Specifically, will PR Sculpting actually increase the Google PageRank on the pages to which you are trying to pass link value, or link juice? To determine if this technique will increase the likelihood that your [...]

Your Website Rankings : What It All Means

If you have a website, especially one for your business, chances are you’ve heard the terms “search engine optimization” and “Google PageRank” thrown around at the water cooler. And if you work with some real techy- types, maybe you’ve even heard some buzz about “algorithms”. But knowing the lingo is one thing. Understanding what it [...]

Writing on your Blog : It’s a Group Effort

If you have a business with a website, you most likely either have or are considering starting a blog. It’s no wonder: business blogs have become powerful marketing tools that work in conjunction with a website to promote your company, increase visibility and produce sales. Yet some people wait to take the blogging plunge for [...]

URL Canonicalization and SEO: The Ultimate Guide

Canonicalization can be a confusing area for webmasters, so let’s take a look at what it is, and ways to avoid it causing problems.
What Is Canonicalization?
Canonicalization is the process by which URLs are standardized. For example, www.acme.com and www.acme.com/ are treated as the same page, even though the syntax of the URL is different.
Why Is [...]

6 Lessons from the Search Engineers at SMX East

Great Blog post from SEOMoz on SMX East 2008
During the final day of SMX East, Nick and I sat in a fascinating session where search engineers from Google, Yahoo! and Microsoft all answered questions posed by the audience and filtered by moderator, Danny Sullivan. I have, in my 5 years of search conferences, attended numerous [...]

Google: Make Your 404 Pages More Useful

Your visitors may stumble into a 404 “Not found” page on your website for a variety of reasons:

A mistyped URL, or a copy-and-paste mistake
Broken or truncated links on web pages or in an email message
Moved or deleted content

Confronted by a 404 page, they may then attempt to manually correct the [...]